From SEO Enthusiast to Digital Leader

Back in 2016, I took my first steps into the digital marketing world, diving straight into SEO. At the time, I had no idea this journey would shape my entire career. Over the years, I expanded my expertise beyond SEO, exploring different aspects of digital marketing.

The Inspiration Behind Digital Flipt

I witnessed its rapid growth firsthand while working at a digital marketing company. In just a year or two, I saw it scale up, create jobs, and make a real impact. That was my turning point. I knew I wanted to build something of my own—something that would help businesses establish a strong digital presence. That’s how Digital Flipt was born.

Key Achievements Along the Way

My journey hasn’t been just about running an agency. In my very first job, I was promoted to team lead within six months and later became a manager. Eventually, I served as the Managing Director of a U.S.-based company. Beyond digital marketing, I successfully launched my perfume brand, BJS Perfume, handling everything from inception to launch. And in between all this, I even managed to fuel my passion for cooking—I can whip up a pretty decent Chinese or fast food dish!

The Vision for Digital Flipt

The core vision of Digital Flipt is simple:

• Help local businesses with strong reputations go digital.
• Enhance the visibility of brands already in the digital space.
• Support eCommerce stores offering quality products in reaching their target audience.

It’s all about bridging the gap between businesses and their potential customers, ensuring they thrive in the digital world.

Certifications & Expertise

To keep up with industry trends and sharpen my skills, I’ve earned several certifications, including:

• Brand Voice Expert🏆📜
• Leadership & People Management🏆📜
• AI-Powered Marketer🏆📜
• Advanced SEO & International SEO🏆📜
• PR & LinkedIn Expert🏆📜
• Mobile SEO & Small Business Strategy🏆📜
• Fundamentals of Digital Marketing🏆📜

These certifications have strengthened my ability to lead and execute high-impact strategies for businesses across different industries.

Leadership & Work Philosophy

I believe leadership isn’t just about managing a team—it’s about shaping individuals into better professionals and people. My approach is simple:

• Growth mindset: I push my team to improve both professionally and personally.
• Constructive feedback: If there’s an issue, I address it privately rather than calling someone out publicly. This helps maintain team morale and encourages improvement.
• Ownership mentality: I encourage my team to think beyond their job roles. When you make decisions like a CEO, you naturally start seeing things from a strategic perspective.

My Interests & Personal Side

Outside of work, I have a few things that keep me engaged:

• Chess – A game of strategy that helps sharpen decision-making.
• Cooking – Because food is life!
• Gaming – A little break from reality never hurts.

Business & Digital Marketing Approach

One of the biggest mistakes businesses make is launching without a clear strategy. My philosophy? A business should solve a real problem. Before starting anything, conduct market research, analyze trends, and understand the demand. Too many businesses fail because they jump in blindly. I also believe that employees should treat their jobs like their own business—not just a 9-to-5 routine. When you think like an entrepreneur, you naturally excel in your career.

The Future: A Digital Empire

Looking ahead, I have one major goal: to build a digital empire. I want to create something that doesn’t just help businesses grow but also improves the digital landscape. Whether it’s through Digital Flipt, Flip Subscription & Tools, or other ventures, I’m committed to making an impact in this space. The journey has been incredible so far, but this is just the beginning. The best is yet to come.